Fee Schedule

Each project and client is unique. My prices are customized and based on these industry-standard fee ranges for high-quality work.

Print/Direct Mail

 

Item                                                                                                                                                                                    Fee

 

Sales brochure

• Standard (3-panel/2-fold, 8.5x11 folded)   ..................................................................................................................$1,000-$3,000

• 4-panel (11x17 folded)   ................................................................................................................................................$1,500-$3,500

 

Sell Sheet/Flyer

1 or 2-sided sheet, depending on complexity and value   ...........................................................................................$500-$1,500

 

Case Study

Up to 2 pages showcasing benefits of your products/services  .................................................................................$1,200-$2,000 

through a customer success story and facts/statistics, with customer testimonials

 

White Paper/Special Report

Fee depends on length and the extent of research/interviews   ................................................................................$2,000-$7,500

 

Press Release

Fee depends on the extent of research/interviews involved   ....................................................................................$500-$1,000

Article or Advertorial

• From scratch   .................................................................................................................................................................$500-$1,000

• Editing a draft, depending on amount of editing   .....................................................................................................$250-$500

 

Displays, posters, other in-store or booth signage (each item)   ...........................................$500-$1,000

Postcard or self-mailer ...........................................................................................................................$750-$1,500

 

Direct-mail package to generate leads

Includes a 2-4 page letter, reply card, and envelope teaser   ......................................................................................$2,000-$3,500

 

Direct-mail package to generate orders for a product or service

• Simple package: 1-2 page letter, order form, envelope teaser, brochure   .............................................................$2,000-$4,500

• Complex package: 4-10 page letter, order form, envelope teaser, brochure   .......................................................$3,500-$7,500+

 

Print ad

• Half to full page   .............................................................................................................................................................$1,500-$3,000

• Quarter page and smaller   ............................................................................................................................................$1,000-$2,000

 

 

 

Web Content/Online Copywriting

 

Item                                                                                                                                                                                    Fee

 

SEO/Sales Content Planning and Writing for a Specific Page ..............................$500-$800 per page

Includes keyword research, then planning and optimizing each page by weaving strategic SEO keywords into messages that drive more traffic, boost click rates, and increase leads or sales.

 

SEO/Sales Copy Rewrite for Product Descriptions ...........................................................$100-$250 per product

Revise SEO and sales copy to improve search rankings and increase purchases.

 

Single, Focused Landing Page   .......................................................................................................$1,200-$2,500+

Conversion page for specific promotion, product, or audience. Ideally part of a strategic campaign that includes email (see Email section below).

 

E-newsletter Strategy and Setup   ........................................................................................................$3,000-$10,000

Developing the voice, style, topics, topics calendar, and setup with MailChimp.com, Constant Contact, or other automated email service. [Includes one-time graphic design fee for e-newsletter header or template design.]

 

Individual Email Promo, E-newsletter Issue   

Includes discussing topic, doing research, and/or interview(s), writing

content. Formatting in your email platform is extra.

• Per single-topic email   ....................................................................................................................................................$250-$500

• Per e-newsletter issue  ....................................................................................................................................................$400-$800+

 

Web Content Audit (aka Site Audit)  ............................................................................................$2,000-$3,500

Complete web content/SEO Review and Report with recommendations (see this page for more information)

 

Blog Post or Online Article   .......................................................................................................................$100-$800 per post

Includes discussing topic, doing research and/or interview(s), and copywriting. Formatting in your blogging/web platform is extra.

Cost is determined based upon length and complexity.

 

Monthly Content Packages: Custom

Monthly blog posts, articles, or SEO updates on core pages

 

Discount for 12-month commitment

TBD: Let’s discuss

 

 

Other Services

 

Item                                                                                                                                                                                     Fee

 

Video Script for Website or DVD Production

• Short (under 2 minutes)   .................................................................................................................................................$500-$1,000

• Longer (charged per scripted minute)   ..........................................................................................................................$200-$300

                                                                                                                                                                                               per scripted minute

Broadcast Script

• Radio ad (15 to 30-second spot)   ....................................................................................................................................$500-$1,000

• Television commercial script (30-second spot)   ............................................................................................................$500-$1,000

 

Marketing Strategy, Guidance, Training, Project Management

 

• Strategic Messaging Platform for your in-house team   ............................................................................................ $2,500

    (see this page for more information)

• Discovery to understand your product/service,   ........................................................................................................$250-$500

   competition, positioning

• Strategy: recommendations, marketing planning   .............................................................................,,......................$100-$150/hour

• On-site meetings   ............................................................................................................................................................$1,500/day plus travel

• Training in-house staff on copywriting/content skills  .................................................................................................$2,500

• Other Project Management   ..........................................................................................................................................$100-$150/hour

 

Personal & Leadership Coaching for Managers and Teams

 

Individual and team coaching to improve communication skills, trust, problem solving, and ethics training.  Cost is dependent upon your individual needs but based upon on-site meeting fees plus travel, if applicable.  Please contact me to discuss how I can best improve your personal and professional environment.

 

 

All other projects not listed here will be estimated on an individual basis.

Contact Me Today!

Copy Packages for the most popular services I offer.

(click the image to go to the page for that special)

Pkg #1

Newsletter Special

  • Includes initial setup and

  • 3, 6, or 12 months of single or

      multi-page original newsletters

Pkg #2

Website Special

  • Includes a Website Audit

  • Homepage rewrite for SEO

  • Content Mapping

Pkg #3

Branding & Messaging 

  • Strategic Messaging Platform

  • Brand Consultation

  • Press Release

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