Fee Schedule
Each project and client is unique. My prices are customized and based on these industry-standard fee ranges for high-quality work.
Copy Packages for the most popular services I offer.
(click the image to go to the page for that special)
Pkg #1
Newsletter Special
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Includes initial setup and
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3, 6, or 12 months of single or
multi-page original newsletters
Pkg #2
Website Special
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Includes a Website Audit
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Homepage rewrite for SEO
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Content Mapping
Pkg #3
Branding & Messaging
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Strategic Messaging Platform
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Brand Consultation
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Press Release
Print/Direct Mail
Item Fee
Sales brochure
• Standard (3-panel/2-fold, 8.5x11 folded) ..................................................................................................................$1,000-$3,000
• 4-panel (11x17 folded) ................................................................................................................................................$1,500-$3,500
Sell Sheet/Flyer
1 or 2-sided sheet, depending on complexity and value ...........................................................................................$500-$1,500
Case Study
Up to 2 pages showcasing benefits of your products/services .................................................................................$1,200-$2,000
through a customer success story and facts/statistics, with customer testimonials
White Paper/Special Report
Fee depends on length and the extent of research/interviews ................................................................................$2,000-$7,500
Press Release
Fee depends on the extent of research/interviews involved ....................................................................................$500-$1,000
Article or Advertorial
• From scratch .................................................................................................................................................................$500-$1,000
• Editing a draft, depending on amount of editing .....................................................................................................$250-$500
Displays, posters, other in-store or booth signage (each item) ...........................................$500-$1,000
Postcard or self-mailer ...........................................................................................................................$750-$1,500
Direct-mail package to generate leads
Includes a 2-4 page letter, reply card, and envelope teaser ......................................................................................$2,000-$3,500
Direct-mail package to generate orders for a product or service
• Simple package: 1-2 page letter, order form, envelope teaser, brochure .............................................................$2,000-$4,500
• Complex package: 4-10 page letter, order form, envelope teaser, brochure .......................................................$3,500-$7,500+
Print ad
• Half to full page .............................................................................................................................................................$1,500-$3,000
• Quarter page and smaller ............................................................................................................................................$1,000-$2,000
Web Content/Online Copywriting
Item Fee
SEO/Sales Content Planning and Writing for a Specific Page ..............................$500-$800 per page
Includes keyword research, then planning and optimizing each page by weaving strategic SEO keywords into messages that drive more traffic, boost click rates, and increase leads or sales.
SEO/Sales Copy Rewrite for Product Descriptions ...........................................................$100-$250 per product
Revise SEO and sales copy to improve search rankings and increase purchases.
Single, Focused Landing Page .......................................................................................................$1,200-$2,500+
Conversion page for specific promotion, product, or audience. Ideally part of a strategic campaign that includes email (see Email section below).
E-newsletter Strategy and Setup ........................................................................................................$3,000-$10,000
Developing the voice, style, topics, topics calendar, and setup with MailChimp.com, Constant Contact, or other automated email service. [Includes one-time graphic design fee for e-newsletter header or template design.]
Individual Email Promo, E-newsletter Issue
Includes discussing topic, doing research, and/or interview(s), writing
content. Formatting in your email platform is extra.
• Per single-topic email ....................................................................................................................................................$250-$500
• Per e-newsletter issue ....................................................................................................................................................$400-$800+
Web Content Audit (aka Site Audit) ............................................................................................$2,000-$3,500
Complete web content/SEO Review and Report with recommendations (see this page for more information)
Blog Post or Online Article .......................................................................................................................$100-$800 per post
Includes discussing topic, doing research and/or interview(s), and copywriting. Formatting in your blogging/web platform is extra.
Cost is determined based upon length and complexity.
Monthly Content Packages: Custom
Monthly blog posts, articles, or SEO updates on core pages
Discount for 12-month commitment
TBD: Let’s discuss
Other Services
Item Fee
Video Script for Website or DVD Production
• Short (under 2 minutes) .................................................................................................................................................$500-$1,000
• Longer (charged per scripted minute) ..........................................................................................................................$200-$300
per scripted minute
Broadcast Script
• Radio ad (15 to 30-second spot) ....................................................................................................................................$500-$1,000
• Television commercial script (30-second spot) ............................................................................................................$500-$1,000
Marketing Strategy, Guidance, Training, Project Management
• Strategic Messaging Platform for your in-house team ............................................................................................ $2,500
(see this page for more information)
• Discovery to understand your product/service, ........................................................................................................$250-$500
competition, positioning
• Strategy: recommendations, marketing planning .............................................................................,,......................$100-$150/hour
• On-site meetings ............................................................................................................................................................$1,500/day plus travel
• Training in-house staff on copywriting/content skills .................................................................................................$2,500
• Other Project Management ..........................................................................................................................................$100-$150/hour
Personal & Leadership Coaching for Managers and Teams
Individual and team coaching to improve communication skills, trust, problem solving, and ethics training. Cost is dependent upon your individual needs but based upon on-site meeting fees plus travel, if applicable. Please contact me to discuss how I can best improve your personal and professional environment.
All other projects not listed here will be estimated on an individual basis.